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2026
Rebuilding a dying platform
Jyllandsposten's biggest source of lost subscribers wasn't a competitor. It was death, from old age.
2024
Rebuilding a website for a company that was reinventing itself
FarPay's old website couldn't tell you what FarPay did. I threw it out, cut 300 pages down to 50, and built a new one from flexible modules, so the team could ship new pages in minutes instead of weeks. It launched in February 2025. Nine months later, FarPay was acquired by POM Group, a larger European payments company.
2023
New brand and site, traffic up 94%
Traffic rose 94% and conversion rose 74% in the year after I rebuilt Helion B2B's site. Both numbers compare the year before the redesign to the year after.
2026
Rebuilding a dying platform
Jyllandsposten's biggest source of lost subscribers wasn't a competitor. It was death, from old age.
2024
Rebuilding a website for a company that was reinventing itself
FarPay's old website couldn't tell you what FarPay did. I threw it out, cut 300 pages down to 50, and built a new one from flexible modules, so the team could ship new pages in minutes instead of weeks. It launched in February 2025. Nine months later, FarPay was acquired by POM Group, a larger European payments company.
2023
New brand and site, traffic up 94%
Traffic rose 94% and conversion rose 74% in the year after I rebuilt Helion B2B's site. Both numbers compare the year before the redesign to the year after.
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